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Metro United Way Says Campaign is On Target

Metro United Way’s annual campaign is in its final phase and could meet its fundraising goal. WFPL’s Elizabeth Kramer has more.

Metro United Way’s 2007 fund raising campaign fell short of its goal to raise more than $30 million. For the current campaign, the agency set a goal of raising just over the $29.2 million it raised last time.

So far, the campaign has raised about $27 million. United Way president, and CEO Joe Tolan says this makes him optimistic.

“We think we have a reasonable shot at reaching last year’s total and maybe exceeding it a tiny bit and that would be terrific because social services and human services have taken enormous cuts and are really in tough shape,” Tolan says.

Tolan says he sees signs that make him think the goal is within reach.

“We’re seeing a lot of double-didget increases from smaller companies,” he says. “And we think that when human need is in the news everyday, every hour, it makes us more alert to it and folks more alert to it, their inclination is to help out if they can.”

Metro United Way supports more than 90 health and human service organizations in seven counties in Kentucky and Southern Indiana.

Arts and Humanities Local News

Study Shows Confidence Dips among Fundraisers

A new study shows nonprofits are more uncertain than ever about their ability to raise funds. WFPL’s Elizabeth Kramer has more.

Twice a year, Indiana University’s Center on Philanthropy creates a Philanthropic Giving Index from its survey of nonprofit professionals. It’s similar to the Consumer Confidence Index.

The current study shows their confidence levels near 65 percent. That’s 27 percent lower than a year ago.

The center’s Kim Gattle says that doesn’t mean that failure is necessarily imminent for nonprofits.

“Donors have a strong desire to give back to the community, and so give them different options. Don’t stop asking,” she says.

Gattle says that people will still give during recessions, but some groups will give at lower levels while some will increase their amounts.

The study shows the current confidence level among fundraising professionals at its lowest level since 1998, when the center began the survey.

Gattle says during touch economic times nonprofits need to focus on communicating specific issues to the public.

“Transparency of the organization is critically important to donors,” she says. “And now even more than in the last decade, donors want to know how their money is used and is it being used in the most effective way.”

Gattle says good communication can keep current donors giving what they can afford now and stir others to give in the future.

Local News

Humane Society Raises Funds, Despite Economy

The Kentucky Humane Society officials say they’re confident they can complete a $1.6 million fundraising effort, despite a shrinking economy.

The society is raising money to renovate and expand its main campus in south Louisville. Spokesperson Krista McHone says the organization raised most of the necessary funds before this fall’s financial downturn, and she expects dedicated donors to help the society reach its goal, despite the hard economic times.

“Definitely it’s something that we’re concerned about,” she says. “But we’re also pretty optimistic that we’re going to be able to get this done.”

The society has several months to finish fundraising. Groundbreaking for the expansion is scheduled for next spring.

Local News

McConnell Criticizes Lunsford's Funding

Senator Mitch McConnell is criticizing his opponent Bruce Lunsford over campaign funding.

In June the U.S. Supreme Court overturned the so-called millionaire’s amendment in House races. The provision had previously allowed candidates take more than the maximum donation from supporters if other candidates spent large sums of personal funds on their own campaign.

Assuming the same ruling would be made for Senate races, Lunsford began donating to himself. McConnell’s campaign manager Justin Brasell says Lunsford has done the same in past campaigns, and is trying to buy a senate seat

“We think he’s shown a willingness in the past to spend $15 million on runs for governor and he’s already put three million of his own in this race,” says Brasell.

McConnell has raised 15 million dollars so far. Lunsford has raised $600 thousand and given $2.5 million of his own money to the campaign. A spokesperson for the Lunsford campaign says the Louisville businessman does not need to match his opponent’s fundraising to run a successful campaign.