Local News

New Morning Show Debuts With Portions of Paid Content

A new morning television show will launch in Louisville today.

“Great Day Live” will air for one hour every weekday morning on WHAS11. The show is focused on lifestyle stories and entertainment features akin to Good Morning America or Regis and Kelly, which it replaces in the lineup.

But airtime on the program can be purchased, Anyone who wants to promote a cause, event or organization can buy one of two three minute segments in each show. They’ll be marked as paid content, but will otherwise appear as regular show segments.

“It would be produced in conjunction between whatever the client wanted and our staff,” says WHAS President Mark Pimentel. “We want to make sure the client’s wishes are answered. We also want to make sure the segment is informative and somewhat entertaining as well.”

Producers will also exercise full control to make sure the show doesn’t endorse overtly political or controversial messages.

“There’s complete oversight and if we don’t believe that whoever we’re dealing with is not being truthful and honest or whatever, we can always say no thank you,” says Pimentel.

The show will be hosted by WHAS11 anchor Rachel Platt and WHAS radio host Terry Meiners.

“We’re certainly harkening back to another day where old is new again, or however you want to put it. There were things about that that were interesting and fun. Yeah, we want to try some thigns that were fun in their day. They all kind of went away, but there’s no reason that couldn’t be brought back.”

Local News Politics

JCPS Officials Have Questions About School Bus Ads

The Kentucky Senate could take action soon on a bill that would allow school districts to sell advertisements on the sides of school buses. But even if the bill becomes law, Jefferson County Public Schools officials may not be interested.

Lawmakers often cite Dallas, Texas as a success story for school bus ads. The school district there has brought in hundreds of thousands of dollars from ad sales, and lawmakers in Ohio, New Jersey and Utah are considering legalizing school bus ads as well.

But JCPS Director for Facilities and Transportation Mike Mulheirn says there’s more than sales revenue to think of. For instance, any advertisements would have to be durable enough to last through frequent washings and maintenance.

“If they started deteriorating, if they would start making our buses look bad…there are also issues of what will be advertised. There might have to be some policies and procedures set up to monitor that,” he says.

Mulheirn says he’s not opposed to ads, either, but he’s also concerned about their size. They would have to be fairly small, he says, to not cover up the reflectors currently on the sides of buses.

Local News Politics

Council Committee To Consider Video Sign Regulation

The animated video signs that appear outside of some businesses in Louisville could soon be under increased regulation.

The signs are essentially large video screens used in place of billboards or other advertisements. Next week, the Metro Council’s Planning and Zoning Committee will discuss how the signs affect safety and whether they should be further regulated.

Jon Ackerson is the committee’s chair.

“We’ll get input from both those that are in favor of it, of video signage, and those that are opposed to it. And that’ll be the beginning of the discussion to see the will of the committee, and ultimately of the entire council, on this subject,” he says. “The ordinance might be amended to exclude video signage of any type. The ordinance might say video signage will only be allowed only under certain conditions or in certain areas of Metro Louisville.”

Ackerson says if the council decides further regulation is needed, it will likely require all new video signs to be approved by the metro zoning board or another regulatory body.