Have you heard about that new restaurant down the street? No, but a friend just told me about this great new gadget she got at the grocery. Really, I just saw a tweet that said to stay away from that store on the corner. So, idle gossip, or buzz marketing? We’re constantly getting recommendations (or warnings) from friends about places to eat, things to buy, online sites to visit, etc. Well marketers are wise to the power of “word of mouth” as well and are tapping in to the power of the everyman (or woman as the case may be).