Courier-Journal Announces Paid Web Subscription Plan

by Gabe Bullard on May 9, 2012

The Courier-Journal will soon require readers to pay to read a certain number of articles every month.

Many Gannett-owned newspapers are implementing similar steps as a means of generating revenue. In a post on the website, publisher Wesley Jackson explains the paywall model, which will go into effect in June.

Non-subscribers will have access to a limited number of free articles on courier-journal.com each month before they are required to subscribe, although some key landing pages such as the home page, section fronts, obituaries, Cars.com and Careerbuilder.com, among others, will remain accessible to non-subscribers.

The model is similar to that implemented by the New York Times last year. Customers can still subscribe to the print edition, but print/web and web-only subscriptions will be offered as well.

Jackson goes on to describe other changes that will happen at the Courier. Including a push for smartphone and tablet apps and new presentations of content online. There will also be changes to content.

…we’ll be providing more content on topics you’ve told us you’re passionate about: managing your health, your fitness and your finances as you age; and boosting your economic IQ, including tips on earning, saving, spending and putting a roof over your head, whether you are just starting out or nearing retirement.

And, Jackson explains that the paper’s advertising model will change.

Meanwhile, our advertising customers will have access to expanded, targeted and integrated solutions for all platforms, including mobile and tablet. Beyond that, our advertising capabilities are exploding, offering custom solutions ranging from mass reach opportunities to highly targeted and specialized marketing options.

We are no longer just “the newspaper.” We now also offer a one-stop shop of the region’s most sophisticated marketing solutions.

Jackson’s piece does not say how much a digital subscription will cost, but he does write that “some subscribers will see a modest increase in price.”

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