BuzzFeed found the new ad by Louisville Mayor Greg Fischer’s Healthy Hometown Movement to be a bit frightening.
The ad, part of the Louisville mayor’s Healthy Hometown initiative, aims to—not scare the living crap out of African-American moms—but to boost breastfeeding among them. If it achieves that goal, I will eat my words (washed down with cow’s milk).
Check it out:
Last year, Fischer established 13 “lactation stations” at city work sites and the 30-second spot is aimed at local mothers to encourage breastfeeding.