The Kentucky Distiller’s Association has appointed its first-ever Bourbon Trail Manager to improve the experience of trail visitors. The trail includes six distilleries and has seen a surge in popularity over the last decade, coinciding with a national increase in the production—and consumption—of bourbon.
To adapt, the trail has introduced new ways to connect visitors with the history and spectacle of distilling. And that will also be the job of the new manager, Adam Johnson.
Today on Here and Now, WFPL’s Devin Katayama spoke with Johnson who explained how he will help to expand interest in this Kentucky staple.