This…Is Louisville is modeled after Life Magazine but with photos and stories exclusively from the Louisville area. The first issue will be paid for with $3,500 raised on the website Kickstarter.
“The second issue will definitely be funded by advertising,” says organizer and photographer Maggie Huber. “Since we’re all used to doing the photo side of it and the business side isn’t our forte, we’re trying to produce a product we can pitch to people before.”
Huber says the high print quality and hyper-local focus should make the publication worth buying for Louisville residents.
“I’m hoping that people will be really into learning more about their neighbors and what’s going on in the community in a different way. The idea for us is to put a face on what’s going on. Hopefully it’ll draw people in with interest in that. Also the quality of the magazine—w’ere using a really thick stock paper. The idea is it’ll be so nice you won’t want to get rid of it,” she says.
Huber expects to launch the magazine in January.