New Morning Show Debuts With Portions of Paid Content

by Gabe Bullard on August 22, 2011

A new morning television show will launch in Louisville today.

“Great Day Live” will air for one hour every weekday morning on WHAS11. The show is focused on lifestyle stories and entertainment features akin to Good Morning America or Regis and Kelly, which it replaces in the lineup.

But airtime on the program can be purchased, Anyone who wants to promote a cause, event or organization can buy one of two three minute segments in each show. They’ll be marked as paid content, but will otherwise appear as regular show segments.

“It would be produced in conjunction between whatever the client wanted and our staff,” says WHAS President Mark Pimentel. “We want to make sure the client’s wishes are answered. We also want to make sure the segment is informative and somewhat entertaining as well.”

Producers will also exercise full control to make sure the show doesn’t endorse overtly political or controversial messages.

“There’s complete oversight and if we don’t believe that whoever we’re dealing with is not being truthful and honest or whatever, we can always say no thank you,” says Pimentel.

The show will be hosted by WHAS11 anchor Rachel Platt and WHAS radio host Terry Meiners.

“We’re certainly harkening back to another day where old is new again, or however you want to put it. There were things about that that were interesting and fun. Yeah, we want to try some thigns that were fun in their day. They all kind of went away, but there’s no reason that couldn’t be brought back.”

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