AG: Daymar College Violated Consumer Protection Laws

by Rick Howlett on July 27, 2011

Kentucky Attorney General Jack Conway has filed suit against Owensboro-based Daymar College, accusing it of deceptive marketing and misleading students about their education at the for-profit school.

Conway says Daymar officials took part in a scheme under which students were forced to purchase textbooks and supplies from the school at a higher price than charged by other vendors.

He says Daymar also gave students misleading information about the transfer of credits to other schools.

“We also make allegations that they failed to meet the standards of their own accrediting agency regarding faculty and training of faculty. We also allege that there are many students who don’t meet their own published standards on admission,” Conway said.

“We’ve discovered some stuff with regard to Daymar that’s very troubling. We’re seeking consumer protection penalties. Just in the instance of the books alone, we think we have 5,000 students we think may have been subjected to this. We have the ability to charge $2,000 per violation, so these are not insignificant consumer protection penalties we’re seeking.”

According to its website, Daymar has 11 campuses across Kentucky, including two in Louisville. It offers degrees in business administration, nursing, paralegal studies and other fields.

A Daymar spokesman said his company will deny the attorney general’s allegations in court. He said he couldn’t comment further because lawyers hadn’t yet fully reviewed the complaint.

(Information for this story also came from the Associated Press)

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