Gender in Advertising

STATE OF AFFAIRS 02/17/11:  Advertising is a mega-billion dollar industry and Americans are exposed to thousands of ads each year. It’s no surprise that companies engage in fierce competition to capture our attention. How does gender figure into this marketing tsunami? What effect do media representations have on both men & women’s self image and sense of worth? How do we become savvier to the sales pitch? We talk with author Jean Kilbourne about portrayals of gender stereotypes in advertising.

Audio MP3

Related Info: