Equestrian Games Ticket Sales Lag in Preliminary Rounds

by scrosby on July 19, 2010

Ticket sales are slow for some of the World Equestrian Games’ early rounds. So organizers are running a sale on certain events through September 6th.

Spokesperson Amy Walker says ticket sales have been strong for the final rounds of the eight world championships, and they’ve sold about 260-thousand tickets so far. But, she says, the preliminary rounds leading up to those finals have seen sluggish sales.

With the 30% off sale, Walker says they’re hoping to target people who live nearby.

“And hopefully to incentivize those who maybe are less knowledgeable about the sports,” says Walker, “but who are curious and who may not want to spend the money to purchase the ticket for a finals round of competition, but would spend a little bit less just to come out and see what these events are all about.”

Walker says the sale only applies to early rounds of five of the event’s eight disciplines.

The World Equestrian Games are set for September 25th through October 10th in Lexington.

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