Six More Arena Sponsors Announced

by Rick Howlett on May 10, 2010

By Rick Howlett

The Louisville Arena Authority has lined up more sponsorships for the new facility at Second and Main Streets.

Officials announced Monday that partnerships have been signed with Woodford Reserve bourbon, Kentucky Ale, OfficeWare, E.ON U.S, Klosterman Bakery and JBS Swift.

Woodford Reserve and Kentucky Ale will have their names attached to a lounge and sports bar in the arena; the others will have signage throughout the facility. OfficeWare will also provide copiers and printing services.

Arena Authority Chairman Jim Host says the latest deals are worth $4.6 million.

“There are still a number of signs to sell. There are still a number of naming opportunities inside to sell. But we’re much further that I ever thought we would be at this point,” he said.

So far the authority has secured about $44 million in sponsorships, including a ten year, $13.5 million agrement to name the arena the KFC Yum! Center.   

The facililty is scheduled to open in November.  

(Photos by Linda Doane/Louisville Arena Authority)

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