The arrival of summer in Louisville can also mean the arrival of air quality alert days. The culprits are vehicle emissions from burning motor fuel combined with hotter temperatures. And the result is often levels of ozone or soot that aren’t safe for people who are vulnerable to breathing problems. This year the Kentucky Transportation Cabinet wants to encourage motorists to drive less. Cabinet spokesman Chuck Wolfe says they will spend $200,000 dollars on ads as well as an online survey about air quality.
“We will be looking at things such as the number of web hits. We’ll have some help analyzing how many people heard the various broadcast promotions or advertisements. And we will know how many people took the survey,” says Wolfe.
The Cabinet is also encouraging people to learn more about ways to reduce driving. Beyond bicycling, carpooling, and taking public transportation, Wolfe says Kentuckians should consider living closer to work and school. They can also help curb suburban sprawl by promoting developments with mixed land uses.