Louisville Courier-Journal Publisher Arnold Garson says readership is up for his paper, but more budget cuts may be necessary.
The growth in readership hasn’t translated to an increase in ad revenue. Many of the paper’s largest advertisers are businesses such as car dealerships that have suffered in the current economy.
But with more people reading the paper, Garson says it’s important to make cuts that will do the least damage to the quality of the publication.
“Obviously content has been affected,” he says. “We have also been targeting those cuts as carefully as we can and trying very to protect the core of the product – the A section, Metro News, the Opinion sections.”
Garson says the Courier’s situation is not as dire as that of the Rocky Mountain News in Denver or the Seattle Post-Intelligencer. The Rocky Mountain News recently shut down and the Post-Intelligencer only offers its content online.