Norton Healthcare is the first major sponsor of the new Louisville arena.
The company will operate an Immediate Care Center in the arena, accessible to the public through the plaza, and two Norton First-Aid stations inside the arena for events held there.
Arena Authority chairman Jim Host says Norton also gets signage in the arena and at Papa John’s Cardinal Stadium as part of the deal. He says additional ‘cornerstone partners’ will be announced in the coming weeks, each with different roles.
“If it’s an official bank, it will be a different type of arrangement, if it’s an official soft drink, it will be a different type of arrangement, if it’s another group, it could be a different type of arrange—depends upon the cornerstone partner as to what rights they get,” says Host.
The ten-year, $10-million deal with Norton Healthcare will bring in $700,000 a year to the Arena Authority, and $300,000 a year to the University of Louisville.