Metro United Way Says Campaign is On Target

by ekramer on December 29, 2008

Metro United Way’s annual campaign is in its final phase and could meet its fundraising goal. WFPL’s Elizabeth Kramer has more.

Metro United Way’s 2007 fund raising campaign fell short of its goal to raise more than $30 million. For the current campaign, the agency set a goal of raising just over the $29.2 million it raised last time.

So far, the campaign has raised about $27 million. United Way president, and CEO Joe Tolan says this makes him optimistic.

“We think we have a reasonable shot at reaching last year’s total and maybe exceeding it a tiny bit and that would be terrific because social services and human services have taken enormous cuts and are really in tough shape,” Tolan says.

Tolan says he sees signs that make him think the goal is within reach.

“We’re seeing a lot of double-didget increases from smaller companies,” he says. “And we think that when human need is in the news everyday, every hour, it makes us more alert to it and folks more alert to it, their inclination is to help out if they can.”

Metro United Way supports more than 90 health and human service organizations in seven counties in Kentucky and Southern Indiana.

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