On Wednesday, Louisville’s commercial TV stations will broadcast a test to let analog television viewers know they need to update their technology.
At 7:58 PM on Wednesday, the five stations will air the test in order to determine which viewers need to make adjustments in order to receive a digital broadcast.
On February 17th, 2009 all TV signals will be digital. Viewers with cable or satellite don’t need to take any action, but anyone without a digital TV set or converter box on their analog set will lose reception. This test will give analog viewers a phone number to call for more information.
WDRB General Manager Bill Lamb says the number is sponsored by Louisville-area cable provider Insight Communications.
“I think they’re going to give them all the information,” he says. “But they’re going to give them every opportunity to sign up for cable I imagine.”
Lamb estimates most of his viewers are probably ready for the digital switchover, and all five stations have been broadcasting both analog and digital signals for months.
The federal government is currently offering coupons for digital converter boxes.